Smartest Cookie


January 7th, 2019

Robert Cohen, co-founder and president of Toronto-based prodco Media Headquarters, sees a burgeoning format export business in Canada’s traditionally import-dominated market. Clive Whittingham reports.

While Canada is known for its tax breaks and production incentives that have made it an attractive coproduction partner for many a factual or drama producer around the world, it hasn’t been a particularly prolific producer of original formats. More often, it’s a case of international shows going the other way and getting a local version.

This has shown signs of changing recently, however, with firms like Beauty World Search and Quebec-based Media Ranch starting to export shows such as Fashion Hero and True Sex Confessions. Another firm leading the charge is Media Headquarters, a 15-year-old outfit best known for its original format Canada’s Smartest Person, which airs on CBC... Read more

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