TORONTO, May 20, 2019 – Media Headquarters’ adventure-filled original series, The Brigade: Race to the Hudson, is an immediate ratings success for Outdoor Channel, improving its 8 p.m. Monday time slot by +92% in households, +144% in total viewers and +50% with Men 25-54. The show also experienced a large lift in DVR viewing with usage increasing Live delivery in its premiere Monday time period by +79% in households and +50% with Men 25-54.
The Brigade: Race to the Hudson’s success places Outdoor Channel as the third fastest growing cable channel with Men 25-54 among all basic cable networks during April 2019, assisted by an increased household coverage ratings of +86% through eight weeks.
“After making such an impressive impact on its premiere, I’m thrilled that The Brigade: Race to the Hudson is finding success on Outdoor Channel and is resonating with so many viewers,” said Robert Cohen, Executive Producer. “We were trying to bring the survival genre to another level with this show, something we’re very proud of.”
The show’s premise involves 10 strangers working together to conquer a grueling, cross-country wilderness expedition across the “York Factory Express”, with no fuel or electronics, no eliminations, and a $500,000 prize at stake. With the ratings success, Media Headquarters is in discussions to exploit the format internationally.